BioAndy Edmonds recently returned from Seattle to his roots in Atlanta after working for Microsoft on search quality and analytics from the beginning beta phase of their new search engine platform in Fall 2004. He now leads the user experience across Atlanta-based Smart Marketing, Inc.'s e-commerce websites and Free IQ, an associated startup dedicated to online media sharing and e-commerce. Andy has a passion for creating Firefox extensions, AJAX user interfaces, eye tracking web browsing, cognitive psychology experiments on reading and typography, and crunching terabytes of data to gain insights into user behavior.
Previously, Andy managed UI development at PARC spinoff for personalized search called Outride, taught classes and was a lead consultant for Macromedia partner Figleaf Software, and got a crash course in changing the face of business by introducing online banner advertising to a traditionally print, radio, and tv oriented public company.
WebsitesAndy's been blogging at at SurfMind.com since 1999. While at MSFT, Andy blogged at MSDN and is a long standing contributor to web-graphics.com. Andy now also blogs on at UX Agile.
PublicationsEdmonds, A., White, R., Morris, D., Drucker, S. Instrumenting the Dynamic Web. Journal of Web Engineering (JWE), Vol. 6, No. 3 (2007), 243-260.
Edmonds, A., Blustein, J., & Turnbull, D. (2004). Personal Information and Knowledge Infrastructure Integrator. Special Issue of the Journal of Digital Information, Future Visions of Common-use Hypertext. 5(2).
Gugerty, L., Tyrrell, R. A., Aten, T. R. & Edmonds, K. A. (2004). The effects of subpixel addressing on users’ performance and preferences during reading-related tasks. ACM Transactions on Applied Perception, 1(2), 81-101.
Edmonds, K.A., Stephenson, A., Gugerty, L., Tyrrell, R. (2003). ClearType improves performance on sentence comprehension. Human Factors & Ergonomic Society, Colorado, Oct. 2003.
Edmonds, A. (2003). Uzilla: A new tool for web usability testing. Behavior Research Methods, Instrumentation and Computers. In the special issue for the Computers in Psychology Conference. Best Student Paper Award Winner.
James Pitkow, Hinrich Schütze, Todd Cass, Rob Cooley, Don Turnbull, Andy Edmonds, Eytan Adar, Thomas Breuel (2002) Personalized search. Communications of the ACM, Volume 45, Issue 9. http://doi.acm.org/10.1145/567498.567526
Conference Workshops,Tutorials, Posters
World Wide Web Conference 2006: Co-lead workshop on Data Collection for the Web. Leveraging Event Data with Triangulation & Explicit Methods. Edinburgh, Scotland.
CHI2005 Workshop. Every Move You Make: Re-engineering UCD, Portland, Oregon, USA. ACM Hypertext 2004. Tutorial on “Developing Hypermedia Applications With Mozilla”
Edmonds, K. A., Stephenson, A., Ashmore, M. (2003). A Tool for Expert Evaluation of Web-sites. Poster presented at the Hypertext 2003 Conference, Nottingham UK, August 26-30.
Edmonds, A. (2004). The effects of sub-pixel font rendering on a common user interface task. Masters Thesis.