The Net Effect: Eyes That Buy

At StomperNet, where I serve as staff and faculty, we're giving away Stomping the Search Engines 2, a rewrite of the original empire launching STSE from Brad Fallon and Andy Jenkins.

Shown at right is Page 2 of Eyes That Buy from The Net EffectVolume 1, Issue 1

Check out the video for some of StomperNet's success stories -- it's amazing. These guys launched their internet business training program after creating successful online e-commerce sites, and have become a juggernaut of internet business success -- see the StomperNet Universe of freely available content.

So you can get an 8 hour DVD course if you take us up on the ask to you try a subscription to our new print publication, "The Net Effect" (and pay shipping & handling).

Here's a snapshot of a moment from the video where my article in the first issue of the Net Effect is featured:

The first page is full of an explanation of how humans interact through vision with web pages, while page 2 focuses on take-aways. You see 3 of about 7 tips here.

1. Use color smartly. A single item varying in color is processed by hardware early in the processing flow, or pre-attentively, and creates visual popout, drawing the eye.
2. Chunk with implied boundaries: Forget horizontal rule (HR) tags, they're useless to the peripheral vision. Use implied borders and Gestalt principles visual completion.
3. Break the Grid: Symmetry is pleasing to humans, and a well balanced page communicates ease of use to the user, but you can break this symmetry very strategically to call attention to a location.

So, you can get the first issue and a full course on SEO from some of the best over on this salesletter. (Yes, somehow the sales letter genre manages to break many of the rules of web design, but it is chunked!)