StomperNet: Going Natural 3 - Adwords Triangulation Method

We launched the Stomper Scrutinizer within the video series called Going Natural 2 back in December, and now it's time for GN3.

The first video in the series showcases Dan Thies talking about his strategies for AdWords. Most notable is his description of how to do split testing with AdWords for fractions of traffic. In essence, if you want to dedicate 10% of traffic to a new ad, you create 10 variants of which 9 are identical. This also provides an "A-A" test that can help you understand variability in your data. Watch the video.

There's a bonus video, new excerpts from the Going Natural 1 Series, along with a downloadable version of my video on understanding vision and web design called Click Fu.