E-commerce Tips: Coupon Codes

Posted At : May 13, 2007 9:01 AM | Posted By : name
Related Categories: news,e-commerce

Steven Spencer has a nice series of E-Commerce Tips.

There's not much to argue with here, but I found the ideas on coupon codes especially interesting. Consumers reactions to paying more than they have to, implied by the presence of a coupon code form element in the checkout process, is often very strong.

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carl chapman's Gravatar When a site asks me for a coupon code, I find myself wondering off to the search engines for a quick look around. Every once in a while I find a code that works, but mostly I waste my time. On a few occations I have decided not to buy until I have given a longer search.

And again this could just be me...

Carl
# Posted By carl chapman | 5/21/07 5:33 PM
Andy's Gravatar Test
# Posted By Andy | 5/22/07 4:20 AM
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