Speaking at the Web 2.0 Expo in San Francisco: Understanding Customer Behavior at Scale

I'll be presenting on the last day of the Web 2.0 Expo in SF on April 18th. The talk description is:

How do you convert gigabytes, or terabytes, of user data into insights? This session will explore triangulation to richer but sparser data like that from the usability lab, surveys, and feedback forms. In addition, learn how to generate maximum value from traditional analytic packages as well as the types of custom analyses you should be exploring. From the methodology of task analysis to the techniques of markov modeling, you'll go both wide and deep on the state of the art in assessing your customers' experience at internet scale. http://conferences.oreillynet.com...

I'll be speaking from experiences across my career and debuting some of the technology for instrumenting AJAX interfaces I write about in my upcoming publication, "Instrumenting the Dynamic Web".

Relatedly, I've added an about the author page which has the full publication details, as well as PDF links for most of my publication history.