Stretching My Operating Framework: Association of Consumer Research

I'm off to attend the ACR conference in Memphis this weekend, participating in Roundtable Session: Internet Tracking and Clickstream Data: Methodological Issues.

Some of the talks I'm looking forward to:

• Scale Development and Measurement Issues
• Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives
• Social Contagion Effects in Marketing
• Watching Gen Y Grow Up: Consumer Behavior Across Lifespans
• What Drives Word of Mouth: A Multi-Disciplinary Perspective

This genre of research investigation is a bit far from my roots in cognitive science / psychology, but I'm sure it will be enlightening. Stay tuned for the insights.